At Noor Morocco Tours, we don’t just plan trips — we create experiences that connect you to the heart of Morocco.

My name is Mohamed, and I’m the founder of Noor Morocco Tours. I was born and raised in Nkob, a small Berber village nestled deep in the Saghro Mountains. Growing up in this remote, breathtaking landscape, surrounded by timeless traditions and the warmth of Amazigh hospitality, I learnt the true meaning of community, storytelling, and respect for nature.

As a proud Amazigh (Berber), my roots run deep in the mountains where life moves with the rhythm of the seasons and the stars. After spending over 8 years managing a traditional riad in Marrakech and guiding travellers from all over the world, I realised many visitors never get to see the authentic Morocco beyond the cities.

That’s why I created Noor — which means light — to illuminate the real Morocco I know and love. Together with a passionate team of local guides and hosts, we craft personalised tours that showcase the rich culture, stunning landscapes, and warm hospitality of my homeland.

When you travel with Noor, you’re not just a visitor — you become part of our story and our family.